About Carter

Guiding Business Owners, Buyers, and Investors

Combining experience, diligence, and a client-focused approach to guide successful transactions.

Our Services
Our Services
Story & Approach

About Carter Marshall and Business Finders Canada

ABOUT ME

Carter Marshall was born and raised in British Columbia and has always been drawn to the energy of entrepreneurship. In his teenage years, he had already started and tested multiple small ventures; experiences that gave him a practical understanding of what it takes to run and grow a business. These early pursuits taught him resilience, creativity, and the reality of risk-taking, lessons he now carries into his work as a business broker and commercial real estate professional.

After earning his degree in Finance, Carter chose to build a career that combined analytical rigor with his passion for business ownership. His background allows him to interpret financial statements with ease, analyze valuations accurately, and guide clients with a clear, numbers-driven perspective. At the same time, he understands the human side of transactions, that selling a business is not just a financial event, but often the culmination of years of effort and sacrifice.

Although early in his career, Carter has already been involved in significant transactions, including deals valued at over $50 million. This exposure to high-level negotiations and complex deal structures has sharpened his ability to anticipate challenges, communicate with stakeholders, and provide grounded advice to clients navigating transitions.

Looking ahead, Carter’s vision is to become a trusted advisor to business owners across British Columbia, known for facilitating successful transactions and providing clarity throughout the process. Beyond advising, he also aspires to build and own a group of successful companies himself, drawing on his deal-making expertise and entrepreneurial drive to create long-term value.

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  • University of British Columbia - Sauder School of Business, Bachelor of Commerce, Specialization in Finance
  • Real Estate Council of British Columbia, Licensed in Real Estate Trading (Commercial Focus)
ABOUT BUSINESS FINDERS CANADA

Business Finders Canada is a trusted brokerage specializing in business sales, mergers and acquisitions, and commercial real estate across British Columbia. With a focus on providing clarity, confidentiality, and results, the firm has guided hundreds of business owners and investors through successful transactions in a wide range of industries, from local family-owned businesses to multi-million-dollar operations.

The team at Business Finders Canada combines deep financial and market expertise with a practical, hands-on approach. Their process is designed to help clients understand the true value of their businesses, connect with qualified buyers, and navigate each step of a transaction with confidence. By leveraging a robust network of buyers and investors, as well as proven marketing and valuation tools, the firm ensures that every deal is structured for success.

Founded with the mission of bridging business owners and investors, Business Finders Canada is committed to fostering long-term relationships built on trust and results. Whether advising on a sale, acquisition, or commercial property transaction, the team’s goal is to empower clients to make informed decisions and achieve their objectives while protecting the legacy and value of their businesses.

Highlights

Our Track Record

Get In Touch
Get In Touch
1200+
Deals Completed

Transactions completed across industries, from small businesses to multi-million-dollar operations.

30+
Years of Combined Experience

Expertise across industries and transaction types, helping clients achieve successful outcomes.

800M
COMBINED TRANSACTION VALUE

Representing hundreds of successful business and property deals across Western Canada.

FAQ

Quick Answers to Common Questions

How do I begin the process of selling my business?

Getting started is simple: contact me to schedule a discovery call. We’ll review your goals, business metrics, and timeline, then provide a no-obligation preliminary valuation estimate, usually within a week.

Is the preliminary valuation really free?

Yes. Our in-house valuation estimate (range) is offered at no charge. If you later request a CBV-level valuation, that is a paid engagement.

What types of consulting or advisory work can you help with?

We tailor consulting to each business. Our experience from 1,200+ transactions helps us diagnose improvement areas. Work may include cleaning up financial reporting, restructuring business strategy, optimizing operations, or addressing gaps that would limit buyer appeal.

How do you protect confidentiality during a sale?

We require a signed non-disclosure agreement (NDA) and prequalify buyers before any sensitive information is shared. We control document access and disclose details in phases to safeguard your business.

What types of businesses do you typically sell?

We work with established, profitable companies across Western Canada, typically valued between $500K and $50M. Transactions span multiple sectors, from manufacturing and distribution to construction, retail, professional services, and hospitality.

Do you assist with commercial property purchases or leases?

Yes. We handle both sales and leasing of commercial properties, as well as tenant and landlord representation. Whether you’re acquiring space for your own business or investing in income-producing property, we can manage the process from search to closing.

What’s the difference between a business broker and a real estate agent?

A business broker specializes in selling operating companies (including goodwill, equipment, inventory, and leases) while a real estate agent focuses primarily on property. Our team handles both, ensuring seamless coordination for transactions that include real estate and business assets.

Can I view sample documents such as CIMs or valuation reports?

Yes. You can view sample versions of key documents, including Confidential Information Memorandums (CIMs), valuation summaries, and marketing materials, in the Resources section of this website. These examples give you a clear idea of the professionalism and structure applied to every engagement.

How do you qualify potential buyers?

Every buyer completes a confidentiality agreement and provides financial verification to ensure they have the means and motivation to purchase. We only move forward with serious, pre-vetted candidates.

What if my business doesn’t sell?

If your business doesn’t sell within the agreed term, we review feedback from the market and reassess value, positioning, and buyer pool. In many cases, modest adjustments can reignite interest and secure a deal.

What determines the value of my business?

We analyze multiple factors: financial statements, cash flow, industry benchmarks, growth potential, operational stability, and competitive position. Our in-house valuation gives you a baseline; our Certified Business Valuators (CBVs) provide a formal, detailed benchmark across Canada.

How does your in-house CBV valuation differ from the preliminary estimate?

The in-house estimate is a quick and dirty value range. A CBV valuation is a full, certified analysis conducted by credentialed valuators, suitable for formal financial, legal, or transactional use.

How long does it take to sell a business?

Typical transactions take 9 to 12 months, though timelines vary. The match between buyer profile, valuation, and terms is what determines pace, not the speed of marketing alone.

Who pays your commission or fees?

In most cases, the seller engages us and pays the commission upon a successful closing. If a buyer has signed a buyer-broker agreement, there may also be associated fees on that side. We are committed to transparency: you’ll always know the fee structure upfront.

What is your commission structure?

Our commission rates typically range from 2% to 15%, depending on the size, complexity, and level of preparation required for the sale. Smaller businesses and more involved engagements often require higher percentages to cover marketing, valuation, and deal management efforts, while larger transactions are charged at lower rates. All fees are discussed transparently before listing so you know exactly what to expect.

How do you find buyers for my business?

We use a combination of internal databases, targeted outreach, and strategic marketing through private networks and online platforms. Every listing is positioned carefully to attract qualified buyers without compromising confidentiality.

What information will you need from me to get started?

We typically request recent financial statements, a list of assets, a brief business overview, and any relevant leases or contracts. For a detailed breakdown, you can review our Seller’s Questionnaire available in the Resources section, which outlines exactly what’s needed to begin your valuation and prepare for listing.

Can you help me buy a business instead of selling one?

Yes. We represent qualified buyers seeking strategic acquisitions or investment opportunities. Our team helps identify targets, perform due diligence, and manage negotiations to ensure a fair and efficient transaction.

Do I need to tell my employees that my business is for sale?

Not right away. Most owners choose to keep the process confidential until a deal is well underway. We can help you decide when and how to communicate the news to staff to minimize disruption.

What happens after I sign a listing agreement?

We prepare a detailed marketing package, launch targeted outreach, and begin screening potential buyers. You’ll receive updates regularly, but the process is largely hands-off until qualified offers are presented for review.